Mattias is the founder of DefinitiveDeals.com, which he launched in 2005 and built into a large and recognized publisher in the affiliate industry. In January 2012 Mattias merged DefinitiveDeals with CouponChad and co-founded Eckim, where he now acts as CEO. Mattias, who is originally from Sweden, started his career in the US as Director of Solution Architecture for a global supply-chain software company. During his years there he managed several large system implementations in the US, Europe, China and Brazil before entering the affiliate industry. Mattias holds a Master’s degree in Computer Science and International Marketing from Luleå University of Technology in Sweden.
Serial entrepreneur Rob Gough has a track record for starting, growing and eventually selling successful companies in many areas. In addition, his deep insight of performance marketing from the advertiser side gives him a rare and valuable perspective. Rob led Finish Line’s affiliate marketing channel from being roughly 2% of their online business to more than 27%. In January 2012, Rob joined Mattias to co-found Eckim where he currently acts as the president. Rob studied Marketing, Distribution Management and Economics and graduated from the Indiana University, Kelley School of Business.